So I'm wondering around craigslist/nashville no no real reason other than the kids are asleep and I've never done craigslist before and I run across this ... a link for Nashville personal injury lawyer Bart Durham, who's looking for a webmaster/content producer for his website. 

In his write-up he talks about a current production he's involved in called "Coach Foster Fights Back."  When it's complete, according to Durham's posting on craigslist, it will be a 30-minute paid program that documents a case he and son Blair tried and won.  A look at the production stills alone makes me think it will walk the fine line between high-end p()rn and low-end Univision novellas.

I don't know if he's the first in the U.S. to try and mix a pitch for personal injury law services and a long-form video together.  In the scheme of things, he's simply pulling a page from BMW's book (remember the Guy Ritchie-directed short films for the 3 series) and applying it to a service.  Going even further back in the drama/sales show ouvre, hardcore Mac fans will remember the Performa 6200 infomercial "The Martinelis Bring Home a Computer"  from Apple's bad old days (though apparently, it moved a lot of units for Cupertino)

Here's the thing.  I'm predicting it will result in huge business for him. 

He will, in all liklihood, buy time on either Fox, UPN or the WB here in Nashville.  And it will run several times a week ... late-night, early a.m., Sunday afternoon, anywhere they have time for it.  And given the demo of UPN and the WB in particular, the show will hit some poor SOB who's been laying carpet or roofing all his life and blown out both of his knees at exactly the time he's staring down the barrel of an alimony payment and a transmission replacement.  If timing is almost everything in the ad business (and it is), "Coach Foster Fights Back" is going to hit the right demo with the right message at the right time like a sack of hammers.

 I may not know or believe in your product, Mr. Durham.  But I will defend to the death your right to sell it and to try something new to do so.

 
By the way ... what do you call a piece like that?  A jurismercial?  Legaltainment?  Trashsploitation?